# Converge Studio

> Strategy and operations-focused product practice based in NYC. Executive-level
> product leadership for lean teams that need the capacity without the full-time
> headcount. Solo by design, never alone — a small practice with a bench of
> specialist collaborators pulled in as engagements require. Founded by Matt
> Geffken — 20 years of product leadership including CPO at CAI and Portfolio
> Director at iCIMS.

Converge Studio helps teams build the operating system where strategy and
execution converge — top-down OKRs and planning meeting bottom-up backlog and
sprint work. Roadmaps emerge where those two forces resolve.

## Services

- [How we work](https://converge.studio/#approach): Product operating cadence,
  strategy-to-execution alignment, team coaching, roadmap resolution.
- [Advisory Services](https://converge.studio/advisory-services): Portfolio
  operations for established multi-product companies. Comparable evidence
  across products, finite-budget tradeoffs, and a repeatable strategy cycle,
  with product and roadmap operations aligned to AI-assisted delivery. Written
  and maintained by Matt Geffken.
  - [Strategic Alignment](https://converge.studio/advisory-services/strategic-alignment):
    Strategic alignment in product development means company goals, product
    investments and delivery decisions can be traced to one another. The
    offsite should end with decision rules, owners and review triggers, and
    the plan should re-run those rules when a trigger fires. Answers: strategic
    alignment vs OKRs; how often to revisit a product strategy; whether a
    fractional CPO can run the planning cycle.
  - [Product & Portfolio Operations](https://converge.studio/advisory-services/product-operations):
    A product portfolio operating system is the small set of shared fields,
    decision rights and review rhythms that let leaders compare unlike product
    investments without taking ownership from product managers. Four fields
    per bet: outcome and owner, evidence and confidence, investment and
    constraints, decision trail. Answers: product operations vs program
    management; how many fields a rollup needs; comparing revenue features
    with reliability work.
  - [AI-Assisted Product Development](https://converge.studio/advisory-services/ai-assisted-product-development):
    Teams make AI-assisted development reliable by starting from product
    intent and acceptance criteria, putting repeated work into versioned
    skills and scripts, checking outputs independently and tracking model
    spend alongside review effort and rework. Answers: AI-assisted
    development vs vibe coding; measuring the return on coding assistants;
    which work should not be delegated to an agent.
  - [Customer-Specific Work at Scale](https://converge.studio/advisory-services/customer-specific-work-at-scale):
    Customer-specific work scales when it is measured as a share of product
    capacity, classified separately from core work, approved by a named owner
    before the promise is made and rebalanced each cycle. Most B2B and B2B2C
    companies Matt has worked with ($5m to $500m revenue) sit between 40:60
    and 70:30 core to custom. Answers: what counts as custom work; a healthy
    core vs custom ratio; where forward-deployed engineers fit.
- [Pricing](https://converge.studio/#pricing): Four ways to engage, from a
  two-day intensive to ongoing fractional CPO support.
- [Specialists](https://converge.studio/specialists.html): Bench of
  collaborators — design, data, engineering leadership, and adjacent
  disciplines — brought into engagements as needed.

## Engagement tiers

- **Discovery Call** — 45 minutes, free. Scope fit and initial direction.
- **Two-Day Intensive** — $2,500. Focused working session on a specific
  product problem, with written deliverable at close. Fee credits toward
  first month of Fractional CPO.
- **Sprint Advisory** — $6,500. Two-week engagement. Diagnostic plus concrete
  deliverables. Fee credits toward first month of Fractional CPO.
- **Fractional CPO** — $8,000/month, month-to-month. Ongoing executive-level
  product leadership.
- **Custom engagements** — quoted per scope. For multi-team initiatives, M&A
  product diligence, platform strategy, and team build-out advisory.

Available onsite in the New York City area. Remote everywhere else, unless
otherwise arranged.

## Lorenz (software)

- [Lorenz](https://converge.studio/lorenz): AI roadmap software from Converge
  Studio, in closed alpha. Built for everyone the plan answers to, not just
  the planners. It sits on top of Jira, Linear and Notion as the decision
  layer of a product operating system: every backlog item is priced in tokens
  and dollars with a low-to-high range per plan, commitments and goals are
  traced to backlog items (untraced ones are flagged), and several candidate
  plans are proposed with their reasoning so the room weighs bets. Strategy
  and operating reality have to agree on a direction, and keep agreeing as
  things change.
- Pricing: usage-based, pay as you go. Only actions that run inference on the
  plan are charged, most under fifty cents; load as little as $10. No
  per-seat billing, no annual lock-in. Usage is included for the length of a
  Converge Studio consulting engagement. Bring your own models or use ours.
- Status: closed alpha (fall 2026), open alpha and early access to follow.
  [Request early access](https://converge.studio/lorenz#cta).

## About

- [About Matt](https://converge.studio/about.html): Product executive with 20
  years of experience. CPO/CTO-level roles at CAI, iCIMS/Jibe, SNP-AG. MS
  Applied Mathematics, Stevens Institute of Technology.

## Contact

- [Book a discovery call](https://converge.studio/#intake): Free 45-minute
  consultation to scope fit.

## Ideal engagements

- Early-stage companies that need senior product leadership but aren't ready
  to hire a full-time CPO or VP of Product
- PE-backed and post-M&A companies transitioning from project-based to
  product-based operating models, often with highly matrixed legacy structures
  from acquisitions
- Mid-stage growth companies whose product leadership sits at the VP or
  Director level and needs coaching, structure, or executive-level horsepower
  to scale
- Post-acquisition product integration and portfolio rationalization
- Platform modernization with product strategy alignment
- Engagements that benefit from pulling in specialist collaborators
  (design, data, engineering leadership) rather than a single advisor